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Posts Tagged: advertising

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(via euphoricenallage)

Source: adteachings



Tumblr is an immense sea of valuable, publicly available user data just waiting to be tapped by marketers interested in how the cool internet teens use their products—just search “Starbucks” to see what I mean.

Tumblr, it seems, is also ready to help corporations cash in on its users’ impeccably curated tastes. It just inked a deal with Ditto, a company that scans images on the web for branded products and sells the results to multinationals like Coca-Cola and Kraft, and part of the deal involves giving Ditto wholesale access to all of Tumblr’s (which is to say Tumblr users’) photos.

"Twitter and Instagram have been suppliers of data to us for over a year and we’re able to look on behalf of brands at what the conversation about them looks like through photos," David Rose, CEO of Ditto, told Motherboard. “What’s different about Tumblr is that they’re supplying us with the entire firehose of all photos that we’re then able to interpret.”

Ditto’s algorithm identifies products that it’s been trained to recognize via a machine learning process, as well as indicators of users’ feelings towards the brand like a smile or a frown. By picking out the brands or goods said product is paired with in a given image, Ditto builds maps of product affiliations.

"We look at every photo, and we look for about 2,500 things in every photo," Rosin explained. "We’re primarily doing a pattern-matching algorithm that is matching brands and products that we have taught the system about. We’re looking for the presences of faces, and the expressions of faces, but not for individual people."

Though the system doesn’t necessarily identify individuals in their corporeal form, it can pinpoint the top influencers on a given social network and give their online identities to companies looking to partner with their biggest fans in promotional campaigns.

To get a sense of how the system works in real-time, you can view a live stream of images sourced from the web being scanned for brands on Ditto’s website. As images fly across the screen, the algorithm singles out any brand logos and human faces. The images are paired with information like the user’s handle and click through to their personal accounts….

Source: brucesterling
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flawless warrior queens (x)

Source: stupidlullabies
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More fantastic ads

Holy shit they just kept getting more intense/real

(via sp00kyqueer)

Source: stylepersonified

Well played, Charmin. [@charmin]
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.David Duchovny being fabulous in Russian beer commercial


(via s3lene)

Source: evilnol6
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Red lipstick in advertisements in the March 1, 1942 issue of Vogue Magazine.

As the United States and other Allied powers tried to prevent the spread of the totalitarian regimes of Italy, Germany, and Japan, they assembled the largest fighting force in history. The urgency of the war, along with changing conceptions of women’s roles in society, meant that the U.S. military enlisted the help of thousands of women. In fact, about 350,000 women served in thee armed forces, while 19 million women held jobs at home supporting the war effort (Collins 374). When women shipped off, they took cosmetics with them into battle. Lipstick was one of the ways these women defined themselves; to them it signaled femininity and strength.

The U.S. government endorsed lipstick for other reasons. Along with cosmetic companies, the government nationalized women’s bodies and militarized their sexuality, creating a new proper usage of lipstick by associating it with war effort. Women took the encouragement to wear lipstick as an opportunity to participate in war support and boost morale, as well as to explore personal expression of the once taboo topic of the female body. The necessities of war clashed with traditional gender roles, and as women took on greater responsibilities, they had to satisfy seeming impossible demands. Women were to be feminine, but not too sensual, and able to do a man’s job when needed, but not become masculine in the meantime. Ladies navigated this treacherous terrain by using a widely accessible vehicle: the simple, everyday item of lipstick.

"Speak Softly and Carry a Lipstick": Government Influence on Female Sexuality through Cosmetics During WWII by Adrienne Niederriter


[Detail from Tussy lipstick ad:]

New brave lipstick color by Tussy

Like warming your lips with rosy-red courage! Tussy Fighting Red—new as today—is brave in color. And on your lips it glows like Liberty’s torch, it wins! Perfect make-up partner for your spring costume colors of navy, aqua, air-force blue, rose, and beige … adds dash to your defense uniforms. This spring wear the new Tussy Fighting Red and be brave—for him!


[Illustration detail from Tussy lipstick ad.]


[Detail from DuBarry lipstick ad:]

WHEREVER THERE’S A JOB to be done, you’ll find her. The American beauty has rolled up her sleeves and gone to work. And what’s more—she’s kept her spirit and her perspective.

SHE HASN’T FORGOTTEN the job of being a woman too! She knows that “beauty is your duty" … that little things like a radiant smile, a dash of color, and a fresh, well-groomed look can add up to a very important thing called morale. 

AND SO DU BARRY SALUTES the new American beauty with a spirited cosmetic color—Emblem Red. A bright, brave red … clear as a bugle call. In lipstick, to add sparkle to her smile. In rouge, to play up that vital clear-skinned glow. A perfect foil for muted “military” blues and olives … lovely, too, with Easter Parade navy, grey, and beige. On duty—or off—the new American beauty looks her best!

Note: Look at the rhetoric used in the ads. Words such as “courage” and “brave” are used to describe appearances, colors are described in military terms (“navy,” “air-force blue,” “beige,” “‘military’ blues”), and patriotic imagery is used (“Liberty’s torch,” “American beauty”). The lipsticks are named “Emblem Red” and “Fighting Red.” The war is never explicitly mentioned, but there’s no doubt what effort the American beauty should be working towards.

The Tussy ad shows a woman in a dress dancing with a man in uniform and emphasizes how the lipstick will make her look brave “for him”. Conversely, the DuBarry ad shows a woman in uniform and speaks of her “duty” to both work and beauty.

Both ads frame woman’s appearance as a responsibility — to retain her femininity and maintain male soldiers’ morale.

(via historicallyaccuratesteve)

Source: sarriane
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(( Some gifs I made for thescalesdontlie of Dylan Marron in the TD Bank Commercial ))

Really honored that this was made. Thank you.

Source: murraywolfmanmanson
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Behind the Wheel | Jaguar Performance Driving Academy | Jaguar USA
Sebastian comes in at 0:48 (for those who just want to skip to him).
Source: dailysebastianstan
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ALPHA starring Mark Ruffalo (x)

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Source: ruffaloon
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Toshirō Mifune in advertisements for Takeda Pharmaceuticals 

(via acafanmom)

Source: toshiro-mifune
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Street Artist Etienne Lavie Hijacks Billboards in Paris Replacing Ads with Classic Artworks (via)

For his latest project titled “OMG, Who Stole My Ads?”, French street artist Etienne Lavie imagines what the streets of Paris would look like if all the ads plastered on posters and billboards were replaced by great works of art. Sneaking around the city, Lavie has been covering advertising billboards with classic French artworks, reclaiming some of the public spaces that have been so mercilessly invaded by advertising. The project challenges the destructive impacts of the advertising industry, getting people to slow down in the midst of their daily routines and simply enjoy the beauty of art. 

Funnily enough, when my family visited Paris in 1987 that nipple-pinch painting was on posters all over town. We never did find out why.

(via trinsghost)

Source: showslow