Walcott’s Pain Annihilator, 1867
When mere painkillers just won’t cut it…
(via tennyowithaluger)Source: sisterwolf
Are we really living in 2013? The Lego ads from the 1980s seem more modern to me.
If you want to find out more about the advent of Lego’s sexist advertising, I’d suggest this video by Feminist Frequency.
Watch both parts of the video…seriously intriguing and thought-provoking stuff about how gender is a social construct and how gender stereotypes and roles are made.
Also those old lego ads kick ass, just sayin’.
I can tell you from working in the walmart toy department that it’s pretty fucking awful. They actually separate the legos by girls and boys. The girls section is one module, about four feet wide. It has barbie, hello kitty, and the ones pictured above.
The boys section is an entire aisle. 30 feet at least. They have star wars, ninjago, chima, hobbit/lotr, tmnt, monster lab, sky giants, lego city and lego recue sets, and kinect.
yeah. it’s pretty bad.
I organize my go-back carts by ‘boys section’ and ‘girls and toddlers’. because they’re that split down the middle. It’s toddlers, and then it’s little girls, and honestly the only toys they have for middle school girls are Monster High and Bratz dolls. Maybe disney princess. We have doll houses but no toy doctor kits or anything like that. When people ask for a doctor kit, the only one we have is Doc McStuffins which is sparkly and purple. Yeah no.
The toys have actually gone down in quality. Well, girls toys have. Boys stuff has gone up in variety. They vary from hot wheels to avengers and tmnt, then there’s the remote control cars and the scooters and skate boards, they have these things called hex bugs which are really cool, and beyblades, and wrestler action figures, transformers, GI Joe, nerf, science kits, monster trucks, and yeah.
and then you go to girls and it’s disney princess, barbie, lala loopsy, baby dolls, monster high dolls, polly pocket, novi dolls and bratz dolls.
I read the back of a novi doll box once. They’re these creepy cute alien things and I was like ‘oh snap. neato.’. I read the back and the alien’s ‘goal’ for coming to planet earth was ‘to kiss as many human boys as possible! *giggle*’.
fuck that shit.
Strange Vintage Advertising
“Heavens! What will keep these children quiet?” A canister of tobacco that’s what. The creepy twin babies are smiling at each other holding cans of tobacco. And the second picture, why would Jockey show a small boy put a gun in his underwear? If your little man’s a packin’, Jockeys “keep their fit”. And to finish the trio, why does America’s No.1 Glamour Gal have a pack of Sno-Balls for a head? Because “these well-stacked Sno-Balls have more than sex appeal…”
Bike Like a New Yorker
Helping cyclists reclaim the streets two wheels at a time, creative agency, Mother, has designed these bird’s-eye perspective billboard and print ads to draw attention to city cyclists.
It’s beautifully executed with this sharply lit photographic style and grungy type, laid out over the streets.
(via bookshop)Source: mothernewyork.com
A review of advertising in men’s magazines shows that more than half support the idea of hypermasculinity, which researchers say “may be detrimental to both men and society at large.”
Using the image of manliness to sell products to men has been around since the dawn of advertising. From Ronald Reagan selling cigarettes to Marky Mark selling underwear, there are a host of glossy images associated with masculinity.
As Don Draper illustrates on Mad Men, there’s power in advertising, and a Canadian research team set out to determine just what type of power is being used to sell products to young, impressionable men.
Megan Vokey, a Ph.D. candidate at the University of Manitoba, and colleagues published a study in the journal Sex Roles examining the use of hypermasculinity—an over-the-top portrayal of masculine stereotypes—in magazine advertising.
Hypermasculinity in Advertising
The term “hypermasculinity” first appeared in a 1984 study by Donald Mosher of the University of Connecticut. According to Mosher, is consists of three factors:
callous sexual attitudes toward women
the belief that violence is manly
the experience of danger as exciting
The danger in these stereotypes, the Canadian researchers said, is that they are linked to social and health problems in North America, such as drug use, reckless driving, and domestic violence.
The Canadian research team sifted through eight popular men’s magazines on varying topics directed at different reader groups, from Golf Digest to Game Informer. They looked for advertisements that were directed toward men through their imagery or wording.
The team found that at least one hypermasculinity variable appeared in 56 percent of the 527 advertisements they identified. Some magazines’ advertisements included hypermasculine messages a whopping 90 percent of the time. Publications with the highest rates of hypermasculine ads were aimed at younger men of lower socioeconomic status.
The Effects of Hypermasculinity
The authors of this latest study on hypermasculinity argue that the concentration of advertisements targeted toward young men is “an area of real concern, as they are still learning appropriate gender behaviors, and their beliefs and attitudes can be subtly shaped by images that the mass media repeatedly represent.”
They also said that men with limited social and economic power are more likely to adopt a tough persona and to use violence to gain respect. These kinds of advertisements send a message that these traits are acceptable.
“The widespread depiction of hyper-masculinity in men’s magazine advertising may be detrimental to both men and society at large,” the researchers concluded. “Although, theoretically, men as a group can resist the harmful aspects of hyper-masculine images, the effects of such images cannot be escaped completely.”
While the press release announcing the study was entitled, “Aggressive advertising makes for aggressive men,” the study authors fail to demonstrate a cause-and-effect relationship. Further research is required to prove that advertising is driving these hypermasculine ideals, not the men in the audience.
The Truth Isn’t Always in Advertising
Women, of course, are not immune to stereotypes in advertising. Open a copy of Cosmopolitan and you’ll be bombarded with images of Photoshopped beauty queens selling everything from perfume to tampons.
From the Marlboro Man to Dos Equis’ Most Interesting Man in the World, idealistic views of what it means to be a man will be forever present in advertising.
Whether or not we buy into them is another thing entirely.
Here’s one easy way to determine whether an image is a reflection of real life: if someone is trying to sell you something, they’re probably not afraid to distort the truth.
(via rob-anybody)Source: womenaresociety
Condom commercial written and directed by a woman. Condoms don’t need to be sexy, we just need to know that they’ll work! Fucking brilliant.
the best thing I’ve seen all day.
I still cringed at the end because that had to have been slimy as fuck. (No pun intended.)
Of course, they could have been non-lubricated condoms, but…
I’m overthinking it.