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Posts Tagged: advertising

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sarriane:

Red lipstick in advertisements in the March 1, 1942 issue of Vogue Magazine.

As the United States and other Allied powers tried to prevent the spread of the totalitarian regimes of Italy, Germany, and Japan, they assembled the largest fighting force in history. The urgency of the war, along with changing conceptions of women’s roles in society, meant that the U.S. military enlisted the help of thousands of women. In fact, about 350,000 women served in thee armed forces, while 19 million women held jobs at home supporting the war effort (Collins 374). When women shipped off, they took cosmetics with them into battle. Lipstick was one of the ways these women defined themselves; to them it signaled femininity and strength.

The U.S. government endorsed lipstick for other reasons. Along with cosmetic companies, the government nationalized women’s bodies and militarized their sexuality, creating a new proper usage of lipstick by associating it with war effort. Women took the encouragement to wear lipstick as an opportunity to participate in war support and boost morale, as well as to explore personal expression of the once taboo topic of the female body. The necessities of war clashed with traditional gender roles, and as women took on greater responsibilities, they had to satisfy seeming impossible demands. Women were to be feminine, but not too sensual, and able to do a man’s job when needed, but not become masculine in the meantime. Ladies navigated this treacherous terrain by using a widely accessible vehicle: the simple, everyday item of lipstick.

"Speak Softly and Carry a Lipstick": Government Influence on Female Sexuality through Cosmetics During WWII by Adrienne Niederriter

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[Detail from Tussy lipstick ad:]

New brave lipstick color by Tussy

Like warming your lips with rosy-red courage! Tussy Fighting Red—new as today—is brave in color. And on your lips it glows like Liberty’s torch, it wins! Perfect make-up partner for your spring costume colors of navy, aqua, air-force blue, rose, and beige … adds dash to your defense uniforms. This spring wear the new Tussy Fighting Red and be brave—for him!

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[Illustration detail from Tussy lipstick ad.]

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[Detail from DuBarry lipstick ad:]

WHEREVER THERE’S A JOB to be done, you’ll find her. The American beauty has rolled up her sleeves and gone to work. And what’s more—she’s kept her spirit and her perspective.

SHE HASN’T FORGOTTEN the job of being a woman too! She knows that “beauty is your duty" … that little things like a radiant smile, a dash of color, and a fresh, well-groomed look can add up to a very important thing called morale. 

AND SO DU BARRY SALUTES the new American beauty with a spirited cosmetic color—Emblem Red. A bright, brave red … clear as a bugle call. In lipstick, to add sparkle to her smile. In rouge, to play up that vital clear-skinned glow. A perfect foil for muted “military” blues and olives … lovely, too, with Easter Parade navy, grey, and beige. On duty—or off—the new American beauty looks her best!

Note: Look at the rhetoric used in the ads. Words such as “courage” and “brave” are used to describe appearances, colors are described in military terms (“navy,” “air-force blue,” “beige,” “‘military’ blues”), and patriotic imagery is used (“Liberty’s torch,” “American beauty”). The lipsticks are named “Emblem Red” and “Fighting Red.” The war is never explicitly mentioned, but there’s no doubt what effort the American beauty should be working towards.

The Tussy ad shows a woman in a dress dancing with a man in uniform and emphasizes how the lipstick will make her look brave “for him”. Conversely, the DuBarry ad shows a woman in uniform and speaks of her “duty” to both work and beauty.

Both ads frame woman’s appearance as a responsibility — to retain her femininity and maintain male soldiers’ morale.

(via historicallyaccuratesteve)

Source: sarriane
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dylanmarron:

murraywolfmanmanson:

(( Some gifs I made for thescalesdontlie of Dylan Marron in the TD Bank Commercial ))

Really honored that this was made. Thank you.

Source: murraywolfmanmanson
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Behind the Wheel | Jaguar Performance Driving Academy | Jaguar USA
Sebastian comes in at 0:48 (for those who just want to skip to him).
Source: dailysebastianstan
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ALPHA starring Mark Ruffalo (x)

(via youneedtostrut)

Source: ruffaloon
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toshiro-mifune:

Toshirō Mifune in advertisements for Takeda Pharmaceuticals 

(via acafanmom)

Source: toshiro-mifune
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showslow:

Street Artist Etienne Lavie Hijacks Billboards in Paris Replacing Ads with Classic Artworks (via)

For his latest project titled “OMG, Who Stole My Ads?”, French street artist Etienne Lavie imagines what the streets of Paris would look like if all the ads plastered on posters and billboards were replaced by great works of art. Sneaking around the city, Lavie has been covering advertising billboards with classic French artworks, reclaiming some of the public spaces that have been so mercilessly invaded by advertising. The project challenges the destructive impacts of the advertising industry, getting people to slow down in the midst of their daily routines and simply enjoy the beauty of art. 

Funnily enough, when my family visited Paris in 1987 that nipple-pinch painting was on posters all over town. We never did find out why.

(via trinsghost)

Source: showslow
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turning0nthelatheofheaven:

Salon: New studies find decreased support for social causes when they use scantily clad models

It’s a conventionally accepted notion that any attention is good attention, and that brazen tactics are justified if they’re in the name of a good cause. But new research says that may not be true. Gosh, what will PETA and all those ta ta-centric breast cancer “awareness” campaigns do now?

As Jenna Price reveals in Friday’s Canberra Times, aside from all the other negative effects of unrealistic, oversexualized advertising, a heaping serving of T&A is just plan ineffective when you’re “selling ethics.” Two new University of Queensland studies on “Using Sexualized Images of Women” have found that when subjects view sexy PETA ads, “Intentions to support the ethical organization were reduced for those exposed to the sexualized advertising” and “that behaviors helpful to the ethical cause diminished after viewing the sexualized advertisements.” In one of the studies, researchers found that men who viewed the ads were likely to report arousal (shocker), but that they were no likelier to support the cause itself. Renata Bongiorno, the lead researcher on both studies, says, ”There’s a negative link between dehumanization and the treatment of others, it reduces concern … If you are using images that are dehumanizing, it’s likely to backfire.” So, bikini girls making out with vegetables doesn’t end slaughterhouse abuse?

(via whatistigerbalm)

Source: turning0nthelatheofheaven
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What’s your first role on camera at drama school? (x)

(via ohthatsloverly)

Source: andrewgarfielddaily
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professorfangirl:

glittercrypt:

Commercial for Alan Cumming’s eponymous fragrance line, 2004. [x]

Oh my god I require immediate medical assistance.

oh sweet jesus in a spangly bikini what is this witchcraft

(And for all it is astonishing to see his glorious tush the sexiest part of this fucking set is TAHT LAUGH IN THE LAST ONE OHMG

Source: ingravinoveritas
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professorfangirl:

Alan Cumming’s hands undoing Alan Cumming’s trou in Alan Cumming’s ad for Alan’s fragrance Cumming. Jesus fuck this man is sexy.

Source: professorfangirl
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darjeelingandcoke:

rupindre:

chickenyaoi:

Hey if you click this you can see what Google knows about you, your age, and your interests, and how they pick ads for you

mine says a female, 18-24, interested in fashion and beauty, so most of my ads are from retailers who specialize in makeup and dresses - so it’s entirely accurate

okay the tags on this post are absolutely golden

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FYI: this link also lets you opt out of interest-based Google ads…

(via ohthatsloverly)

Source: 2bainzz
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dontbearuiner:

axmxz:

stepharooni:

superboyfriends:

ethelindi:

Everyone probably knew this was coming.

#i legit CRY at this commercial #it actually makes me CRY #boom-dee-ada-boom-dee-ada #i just love the fucking world okay? #sobbing now

I JUST HAVE A LOT OF FEELINGS ABOUT THIS COMMERCIAL

I always wondered why they didn’t turn this into a full-scale campaign. It was BRILLIANT.

ALWAYS REBLOG.

Source: skythrown
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scoutingleijon:

panickyintheuk:

panasonicyouth:

kimcrow:

lord—loldemort:

tophatkurt:

homemadedarkmark:

teppelin:

This is apparently a lubricant ad. Just let the reality of the image sink in for a moment.

WHY WOULD ANYONE THINK THIS WAS A GOOD IDEA

IT TOOK ME A MINUTE AND NOW OH MY GOD 

i’m like wtf are they say-HOLY SHIT

WHAT ARE YOU DOING

WHY

WHY

WHY

WHY

OHMYGAWD O.O

I don’t get it. Are they saying she created the ocean? That lubrication is peaceful? What is this ad trying to say? Look, I swear, I don’t understand this and it is making me feel like—

OH SWEET JESUS PLEASE NO WHAT THE FUCK. WHAT THE FUCK. 

Wait, what’s everyone freaking out about? I don’t get it—

OH MY GOD.

I was gonna reblog it like “I don’t get it someone help” and then

OH

(via innocent-smith)