fastcompany:

The Takeaway: Don’t let critics destroy a great idea.

The three women behind the THINX, a fashionable underwear line designed for a person’s menstrual cycle, wanted to launch an untested idea in a field dominated by corporate giants like Hanes, Fruit of the Loom, and Victoria’s Secret.

After a few years of perseverance and research, THINX products are beginning to hit store shelves, and early sales have already eclipsed this year’s projections.

Here’s the scoop.

Aw man, I wish I’d heard of this while the kickstarter was running, I would’ve signed up in a heartbeat.

(via rob-anybody)

Source: fastcompany
  1. presanity reblogged this from fastcompany
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  5. caledoniarose reblogged this from npr and added:
    These things are a freaking miracle for women. Thank, you, thank you!
  6. lavenderexistence reblogged this from waywardmusings
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  15. lillianmmalter reblogged this from lettersfromtitan and added:
    This article and accompanying video do nothing to explain how cool this is. Visit their website instead at:...
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  23. isympathizewithlinus reblogged this from coffeegleek and added:
    This is absolutely amazing. The charitable part of it alone makes me want to buy nothing but these underwear from now...
  24. villagechick reblogged this from coffeegleek and added:
    This is brilliant.
  25. lifeindisplacement reblogged this from lettersfromtitan and added:
    I want to like them/this, but I was really turned off by how they twice-ignored a question (in the kickstarter comments)...
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